Experts in attitude and tracking research, price indexing and quarterly trends.

MRA Research focuses on:

• Fact-based marketing insights, solutions and strategies
• Buying behaviour
• Brand & reputation surveys
• Benchmarking, awareness & attitude studies
• Focus groups
• Qualitative research
• Positioning and brand mapping studies
• Customer satisfaction & lost customer research
• Mirror testing (comparing customer/management views, with what customers or the market thinks)
• Market entry studies
• Price tracking trend surveys
• Secret shopper (see your business through the eyes of your trade customers)
• Competitive advantage analysis

Audience target groups

• Specialist Stockists & Distributors
• Architects & Specifiers
• Builders’ Merchants
• Civil Engineers
• Developers & Contractors
• House Builders
• Ground workers
• Plumbers
• DIY
• Installers
• Builders
• Homeowners
• Private, Public (LAs/HAs), Commercial, New build & RMI